Robust
Robust — is a distinguished men’s jewelry brand with a strong and enduring presence. Robust — it’s not just a brand, it’s a brotherhood, a platform for self-expression, and a testament to the strength and resilience of the modern man.Whether you’re a young adult stepping into the world or a seasoned gentleman with years of experience, Robust is for you. You may prefer a minimalist approach or enjoy making a bold statement with your accessories. You might be a traditionalist or a trendsetter, desiring to exude an air of sophistication or keep a meaningful piece of jewelry close to your heart. Whether you want to stand out or blend in, adhere to the norms or break the rules, Robust encourages you to do what makes you feel empowered. Your individuality is the cornerstone of the Robust brand.
- Client
Robust
- Year
2024
- Scope of work
Naming, Logo Design, Brand Identity Design, Social Media Branding
Base
Our mission was to develop a unique visual language for Robust that would embody its core values and communicate effortlessly with its audience about crucial aspects: identity, openness, strength, and bravery. We designed a new logotype that is dynamic, bold, and typographic, which mirrors the robustness of the brand. The diamond in a circle icon, a symbol of strength and durability, is a nod to the precious materials used in our jewelry.
Printable
Packaging plays a pivotal role in the identity of a jewelry brand, and we’ve given it the attention it deserves. We’ve strived to create a system where each element doubles as an accessory, enhancing the brand’s physical and digital spaces. The elongated handles of our paper bags transform them into stylish carry-ons. Our boxes are not just containers; they can serve as personal jewelry boxes or be carried around, adding a touch of elegance. Our small fabric pouches are perfect for storing and transporting your Robust pieces, ensuring they’re always with you, wherever you go. At Robust, we believe in the power of choice, and we celebrate the diversity of our customers. Here, you won’t encounter any pretentiousness. Whatever choice you make, you’re welcome here. Your individuality is our greatest asset, and we’re committed to helping you express it in the most authentic way possible. Welcome to Robust — Elegence for Modern men.
