Nadoz
Nadoz Salon is a 20-year-old luxury salon in Clifton, Karachi. During my visit to their salon, I noticed that their logo was outdated and failed to communicate its modern and luxurious identity. As a professional, I suggested a rebranding to better align their visual identity with their brand values.
- Client
Nadoz
- Year
2024
- Service Provided
Rebranding, Social Media Management, Social Media Marketing
Objective
The goal was to rebrand Nadoz Salon to reflect its luxurious and modern aesthetic better, and to resonate with its tagline, "Bringing Your Inner Beauty Out."
Challenge
The main challenge was to design a logo that was easily recognizable, unique, and able to communicate the salon's tagline effectively. The logo also needed to be bold to reflect the salon's confident and luxurious identity.
Solution
A customized typeface was crafted for the logo to give it a unique and elegant look. The 'O' in 'Nadoz' was creatively designed as a peony flower in a circular wrap, symbolizing the blossoming of inner beauty. This design not only made the logo stand out but also perfectly encapsulated the salon's tagline, "Bringing Your Inner Beauty Out."
Marketing
In addition to design responsibilities, I was tasked with crafting engaging taglines, developing marketing strategies, and overseeing the salon's social media platforms. I took the lead in strategizing, executing, and communicating these plans with my client. Notably, I boosted the salon's online visibility by expanding both organic and inorganic reach, growing the audience from around 800 to 28,000 within a span of just 15 days. Additionally, through a rebranding initiative and effective marketing campaigns, the salon gained over 400 new followers.
